"I was working for Jeff ( Bezos) at that time as his shadow and he was very frustrated by this fact," says Jassy.
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The other reason behind setting up AWS was the firm was taking a lot longer to deliver software projects, despite adding software engineers. That was a big shift inside the company around the year 2000 and changed its views about software. It was a technology on the Web sites of retailers such as Target, and Marks and Spencer.Īmazon had to decouple various technology services that had become jumbled together and provide the capabilities through application programming interfaces or APIs. Amazon had a business called, where it provided e-commerce technology to third party merchants. The idea about AWS was not a single 'Aha moment'. "I feel lucky I got to be part of it all this time and it's still pretty early days for us." When I thought about coming to Amazon, I really was attracted to Amazon because it was very customer-oriented," says Jassy. Later that business became the cloud computing business Amazon Web Ser. This could comprise a technology infrastructure platform where developers and companies could build their applications. Jassy left the 'shadow job' in the fall of 2003 to explore whether there might be a business of building a set of infrastructure services. For him ( Bezos), it was a way to extend his bandwidth," says Jassy.
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"That was an incredibly interesting experience where we spent all of our time together ( with Bezos) and debriefed every few days on how to divide and conquer and the things to follow up on. Jassy then went back to build customer relationships and marketing team and also led the product management, music business and marketing.Īfter that, an unusual role came to Jassy, which was "shadowing" Amazon founder Jeff Bezos. It made more sense that time to build those categories instead of buying them. He looked at areas such as music, videos and software. He was later asked to work on a project where the company explored other product categories Amazon should consider getting into besides books. "I didn't know what I was going to do, or what team I was going to be on," says Jassy. In the beginning, he was told to lead competitive intelligence and customer retention for the e-commerce firm. Here all the roles were too big for them. Photograph: David Ryder/Getty ImagesĪfter taking his final exam in May 1997, Jassy joined Amazon as part of the 8 people marketing group. IMAGE: Jeff Bezos has changed the way the planet shops. "We look forward to partnering over a long period of time in providing great customer experiences in India."
We are incredibly excited about what has happened and are appreciative of the partnerships across all the various types of the customers," says Jassy. "It's very early days, with respect to what we are hoping to enable for customers in India. We have made a pledge to do more," says Jassy during a recent fireside chat at the Amazon Smbhav event with Amit Agarwal. Jassy also finds it remarkable that in just 7 years since the launch of Amazon India, the firm has digitised 2.5 million MSMEs, enabled cumulative exports worth $3 billion and helped create nearly one million jobs in India till date. We had a missionary group of people in Bangalore, from the very start," remembers Jassy, 53.Īmit Agarwal, global senior vice president and country head, Amazon India, played a key role in setting up the AWS centre.
It was around 2004 and during Holi celebrations. Jassy is now replacing billionaire founder Jeff Bezos as 's next CEO.
Amazon.in was set up in India seven years ago, but the US-based company established its first centre 18 years ago in India in 2003 and incidentally it was focused on its technology arm Amazon Web Services.Īmazon Web Services chief Andy Jassy travelled to India in 2004 and celebrated Holi with the early small team here.
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